We are Rae-Ann (left) and Alicia (right). We are sisters and the Founders of KAE Collection. First of all, we'd like you to know how incredible you all are for reaching out and showing interest in helping us make this world kinder regardless of how grim it looks at times. The responses have been overwhelmingly supportive and encouraging.
KAE is an acronym for 'kindness above everything', You can read more about how KAE was created by visiting the About tab at the top of the page.
Enough about us though! We want to begin getting to know all of you and creating an amazing space for you to meet each other, inspire each other, learn from each other, and flourish together.
Why do we want to do this, you ask? Well, have you ever heard of the Shine Theory?
Read an excerpt below from Marie Claire UK about this theory.
It happens all the time. Squished up on a beer garden bench with a group of your oldest, closest friends, you barely notice when one of them puts her drink down on the table; leaning forward with nervous enthusiasm.
‘So, I’ve had an idea for a new business,’ she says – eyes wide and seeking approval while your heart suddenly, inexplicably sinks. ‘And the best thing is, I really think it’ll work. I’ve teamed up with this amazing designer, and it’s totally going to take off!’ You coo over her plans – all admiration and awe and vague, weighted nausea – when someone else pipes up. ‘I’ve actually got some great news too,’ she says. ‘I’m launching a podcast with this new brand. I didn’t even approach them – they hunted me out! Me!’ A minute later, there’s news of a promotion, a pay rise, and an impending industry awards ceremony. The bench beneath you wobbles with the weight of six women standing up to Hug It Out, and you grin at the others over clinking pint glasses and spilt prosecco. A few minutes later, you excuse yourself and head to the bathroom. ‘You’re 29-years-old,’ you tell yourself as you lock yourself in the furthest stall. ‘Pull it together. Stop being jealous of your friends.’
It’s a depressingly familiar scenario – but hardly surprising. Women are pitted against one another all the bloody time.
We’re told that Rihanna is ‘the new Beyoncé’ – God forbid that there would be space for two successful women to coexist in the same industry – and we’re taught to literally elbow one another out of the way to catch a bouquet (/husband) rather than risk ending up entirely alone. We hear that women who are high flyers are probably horrible – and that bitching about them behind them behind their back is definitely justified. And we learn that the gender imbalance in boardrooms is so extreme that there’s only room for one of us to get ahead anyway.
So it’s little wonder, really, if news of another woman’s success is invariably met with claws out (and green-eyed contact lenses in).
But while there might be a million, billion, trillion examples of conditioned competition between women, secretly we all know it’s not where we should be. After all, bolting our insecurities behind bathroom doors might be less socially awkward than clambering up onto a picnic table and screaming ‘STOP DOING BETTER THAN ME!’ But it still doesn’t make you feel better at the end of the night.
Which is why ‘Shine Theory‘ is so importan
Coined by Ann Friedman at The Cut, Shine Theory is pretty straightforward. ‘When you meet a woman who is intimidatingly witty, stylish, beautiful, and professionally accomplished, befriend her,’ explains Friedman. ‘Surrounding yourself with the best people doesn’t make you look worse by comparison. It makes you better.’
And she’s right.
Success isn’t finite. It’s not a substance that can run out, or a product that can be used up. One woman’s success doesn’t counteract your own. And when one of your friends is shining brightly, she doesn’t put you in the shadows. She lights you up, too. Success is limitless, and contagious, and something to be celebrated – regardless of whether of not it’s your own.
We want to prove the existence – and importance – of Shine Theory. We are committed to finding women and showing off their achievements, passion, and kindness to others online – reaching new audiences and elevating them even further.
So! Let's jump in. Here's what we're asking you to do:
When you get to this article, introduce yourselves. Comment below with who you are, what you do, your passion and interests, and where you're located.
Invite anyone you can think of to be part of this group.
Each day, we are going to post a "Question of the day" (QOTD) for you guys to answer each day, to help bounce ideas off of each other, and make your voice heard.
Our hope is to create something transformative with all of you because the truth is that no one can get through life on their own or fulfill their purpose alone and we are beyond excited to get started on taking those around us to the top!
Cheers to 2018 everyone!
Rae & Ali