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Our JOYful KAE Ambassador!


We have two new KAE Brand Ambassadors and we are thrilled. If you have not met Esoshani Barton from NY, you can read all about her here!

Read our Q&A below with our newest Brand Ambassador, Joy Craufurd, who is spreading kindness in Australia!

What brings you the greatest joy?

In all honesty... it’s all the little things in life. Coming home from a long day at work and seeing my beautiful Mama smile at me through the window, happy that I am home. The sound of the wind chimes outside on the patio. Seeing how my best friends are with their children, they’re all such amazing parents. Hearing their kids say “Auntie Joy-Joy” as they run to me. Seeing that there is still kindness in the world, that is what makes me truly happy.

What is the best advice you've ever been given?

“Live everyday as if it was your last.” In this day and age... it takes something tragic to happen to you or someone you love, to really understand how precious life is! “Did you say it? 'I love you.' 'I don't ever want to live without you.' 'You changed my life.' Did you say it? Make a plan. Set a goal. Work toward it, but every now and then look around; Drink it in 'cause this is it. It might all be gone tomorrow.”

What song instantly puts you in a good mood?

Too many people it may seem like such a sad song. But... Kissing You by Desiree. It’s from the movie Romeo and Juliet. It came out right around the time my beautiful daddy died. For some reason it made me feel better. I listened to it over and over. And still till this day... It gives me peace.

How do you define success?

Success to me is reaching a position in life where you’re satisfied and happy with the person you’re right IN THIS MOMENT. I believe we should all set personal goals each day. Today: I am going to set out to make someone smile or feel better about themselves. I don’t judge people by how much money or trophies they have. But what kind of heart they have, that’s what matters.

What does 'kindness' mean to you?

Kindness... is to carry out random act of kindness, with no expectation of reward, safe in the knowledge that one day someone might do the same for you.

What sets KAE apart from other brands?

It’s a reminder. A reminder everyday to be kind. We all need reminding. Whether it be something we do or something we wear. When I wear my: “Be kind” shirt. And see someone read it and look up at me with a big smile, I know in that very moment... they are reminded.

When I wear my “Kindness above everything” hat... and let me tell you, I have worn that hat around the world! When they say, “I love your hat” it’s a conversation starter about what is really important, especially in the world we are currently living in.

What makes you a great KAE ambassador?

Because I truly believe in kindness. So much so that I believe it’s the answer... to everything. Gandhi said: Be the change you want to see in the world. If I can get just one person, to believe in kindness the way I do, I’ve made a difference.

Welcome to the team Joy! Let's go make this world kinder!

#kindnessABOVEeverything

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